Professional Diploma in Digital Marketing & E-commerce Operations
Estudymania Academy > Courses > Education > Diploma > Professional Diploma in Digital Marketing & E-commerce Operations
Curriculum
- 9 Sections
- 40 Lessons
- 10 Weeks
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- Module 1: Foundations of Digital Commerce9
- 1.1Lesson 1:1 The Evolution of E-commerce: B2B, B2C, and C2C Models.6 Hours
- 1.2Lesson 1 :190 Minutes5 Questions
- 1.3Lesson 1.2: Consumer Psychology & The Digital Decision Journey.6 Hours
- 1.4Lesson 1.2:90 Minutes5 Questions
- 1.5Lesson 1.3: Market Research & Competitive Intelligence Tools.6 Hours
- 1.6Lesson 1.3:90 Minutes5 Questions
- 1.7Lesson 1.4: Legal Essentials: GDPR, Data Privacy, and Consumer Rights.6 Hours
- 1.8Lesson 1.4:90 Minutes5 Questions
- 1.9Module 1 : pdf File24 Hours
- Module 2: Building the High-Conversion Storefront9
- 2.1Lesson 2.1: Choosing the Right Platform (Shopify, Magento, WooCommerce).6 Hours
- 2.2Lesson 2.1:90 Minutes5 Questions
- 2.3Lesson 2.2: Principles of UX/UI for E-commerce Conversion.6 Hours
- 2.4Lesson 2.2:90 Minutes5 Questions
- 2.5Lesson 2.3: Product Information Management (PIM) & Catalog Structure.6 Hours
- 2.6Lesson 2.3:90 Minutes5 Questions
- 2.7Lesson 2.4: Mobile Commerce: Optimizing for the M-Commerce Wave.6 Hours
- 2.8Lesson 2.4:90 Minutes5 Questions
- 2.9Module 2 : pdf File24 Hours
- Module 3: Search Engine Ecosystems (SEO & SEM)9
- 3.1Lesson 3.1: Technical & On-Page SEO for E-commerce Product Pages.6 Hours
- 3.2Lesson 3.1:90 Minutes5 Questions
- 3.3Lesson 3.2: Keyword Strategy and Intent Mapping.6 Hours
- 3.4Lesson 3.2:90 Minutes5 Questions
- 3.5Lesson 3.3: Google Ads & Search Engine Marketing (SEM) Fundamentals.6 Hours
- 3.6Lesson 3.3:90 Minutes5 Questions
- 3.7Lesson 3.4: Google Shopping & Performance Max Campaigns.6 Hours
- 3.8Lesson 3.4:90 Minutes5 Questions
- 3.9Module 3 : pdf File24 Hours
- Module 4: Social Commerce & Content Strategy9
- 4.1Lesson 4.1: Social Media Algorithms & Organic Brand Building.6 Hours
- 4.2Lesson 4.1:90 Minutes5 Questions
- 4.3Lesson 4.2: Paid Social: Meta, TikTok, and Pinterest Ads.6 Hours
- 4.4Lesson 4.2:90 Minutes5 Questions
- 4.5Lesson 4.3: Influencer Marketing & Affiliate Partnerships.6 Hours
- 4.6Lesson 4.3:90 Minutes5 Questions
- 4.7Lesson 4.4: Content Marketing: Video, Blogs, and User-Generated Content.6 Hours
- 4.8Lesson 4.4:90 Minutes5 Questions
- 4.9Module 4 : pdf File24 Hours
- Module 5: Email Marketing & Customer Retention9
- 5.1Lesson 5.1: Building and Segmenting a High-Value Email List.6 Hours
- 5.2Lesson 5.1:90 Minutes5 Questions
- 5.3Lesson 5.2: Marketing Automation: Abandoned Carts & Welcome Flows.6 Hours
- 5.4Lesson 5.2:90 Minutes5 Questions
- 5.5Lesson 5.3: Loyalty Programs & Subscription Models.6 Hours
- 5.6Lesson 5.3:90 Minutes5 Questions
- 5.7Lesson 5.4: SMS Marketing and Push Notifications.6 Hours
- 5.8Lesson 5.4:90 Minutes5 Questions
- 5.9Module 5: pdf File24 Hours
- Module 6: E-commerce Operations & Logistics9
- 6.1Lesson 6.1: Inventory Management & Demand Forecasting.6 Hours
- 6.2Lesson 6.1:90 Minutes5 Questions
- 6.3Lesson 6.2: Fulfillment Strategies: In-house vs. 3PL vs. Dropshipping.6 Hours
- 6.4Lesson 6.2:90 Minutes5 Questions
- 6.5Lesson 6.3: Reverse Logistics: Managing Returns and Exchanges.6 Hours
- 6.6Lesson 6.3:90 Minutes5 Questions
- 6.7Lesson 6.4: Customer Service Excellence & Helpdesk Integration.6 Hours
- 6.8Lesson 6.4:90 Minutes5 Questions
- 6.9Module 6: pdf File24 Hours
- Module 7: Data Analytics & Performance Optimization9
- 7.1Lesson 7.1: Setting up Google Analytics 4 (GA4) for E-commerce.6 Hours
- 7.2Lesson 7.1:90 Minutes5 Questions
- 7.3Lesson 7.2: Key Performance Indicators (KPIs): CAC, LTV, and ROAS.6 Hours
- 7.4Lesson 7.2:90 Minutes5 Questions
- 7.5Lesson 7.3: A/B Testing & Conversion Rate Optimization (CRO).6 Hours
- 7.6Lesson 7.3:90 Minutes5 Questions
- 7.7Lesson 7.4: Attribution Modeling: Understanding the Path to Purchase.6 Hours
- 7.8Lesson 7.4:90 Minutes5 Questions
- 7.9Module 7: pdf File24 Hours
- Module 8: Scaling & The Future of Digital Retail9
- 8.1Lesson 8.1: Internationalization: Multi-currency and Localization.6 Hours
- 8.2Lesson 8.1:90 Minutes5 Questions
- 8.3Lesson 8.2: Marketplace Expansion: Amazon, eBay, and Walmart.6 Hours
- 8.4Lesson 8.2:90 Minutes5 Questions
- 8.5Lesson 8.3: AI in E-commerce: Chatbots, Personalization, and Product Recs.6 Hours
- 8.6Lesson 8.3:90 Minutes5 Questions
- 8.7Lesson 8.4: Emerging Trends: Live Shopping and the Metaverse.6 Hours
- 8.8Lesson 8.4:90 Minutes5 Questions
- 8.9Module 8: pdf File24 Hours
- Final Exam (40 Questions)1